Barbara's Original Morning Oat Crunch Cereal

Barbara’s Original Morning Oat Crunch Cereal Reviews

(15 customer reviews)

Not made by Trader Joe’s, but sold at many Trader Joe’s locations.

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15 reviews for Barbara’s Original Morning Oat Crunch Cereal Reviews

  1. Paul Brozek –

    Great oat cereal. We have not seen it recently at the Hadley, MA location. Hoping it returns soon

  2. Mark –

    March 2022 no longer carried by TJ’s, unfortunately

  3. Rob –

    DISCONTINUED AT TRADER JOES AFTER DECADES, END OF A GOOD ERA. CALL BARBARA’S, if you want it back, maybe they’ll listen ?????

  4. Tim Fisher –

    I really like that cereal. I have enjoyed it for many years and so appreciated that Trader Joe’s carried it.
    I am bummed they decided to stop carrying it. I asked someone yesterday at the local Trader Joe’s and they don’t even indicate that it’s discontinued.

  5. Dave Waechter –

    Barbara’s Oat Crunch cereal is the only bkft cereal I eat. Local TJ says it doesn’t move off the shelf, but I buy 4-6 boxes the scarce times its on the shelves, and that’s become rare. I seen it at Whole Foods, but they carry the smaller box only. Guess I need to change my ‘main’ store! I don’t see not being able to move this product with the amount of positive comments about it I see, as well as my own love of it, I think they are missing the boat on this product!!

  6. Bostonrunner –

    Barbara’s Oat Crunch is no longer carried by Trader Joe’s. We cannot find it at any of locations we visited in Boston and Western Mass. If management is listening, this cereal has a strong loyal following. It was your only oat square cereal. Please place it back on the shelf!

  7. MaryAnn –

    Barbara’s Morning Oats Cereal no longer carried at Trader Joe’s in Delray Beach, Fl. Very sad. It’s the only cereal I’ve eaten for years

  8. JT –

    Great cereal and have been buying it for many years at TJ’s. However I was told by a store manager they are discontinuing it and no value reason given. They still carry other Barbara’s cereals, but dropped the best one. Really disappointed in TJ’s at times as they discontinue products that clearly sell well. The one star is for TJ’s not the cereal, as it is a 5 star product.

  9. Karen –

    Not in Seattle TJoe’s anymore either. Sad.

  10. Mike –

    Great cereal, bought six boxes at a time. Breakfast for 20 years. Guess I won’t go to Trader Joe’s very much anymore.

  11. Mikee –

    Great cereal, bought six boxes at a time. Breakfast for 20 years. Guess I won’t go to Trader Joe’s very much anymore.

  12. Talulah –

    Trader Joe’s does it again! Another family favorite is discontinued… it happened to their organic Cranberry juice years ago. Then they took away their fresh buffalo mozzarella imported from Italy. Then they stopped carrying Valrhona 72% cacao dark chocolate bars, and now they’ve stopped carrying Barbara’s Oat Crunch – even though it always sold out and they were the only store to carry it in the bigger size. So many things that you could only buy at TJ’s, which I depend on them for, just get stopped. This cereal was the go-to in our house – it is low sugarC whole grain, and delicious. So disappointing.

  13. peterandrewalbert –

    It’s the one cereal I want every morning, and I credit it for fixing my cholesterol, making me feel great, giving me energy. It’s probably mostly my imagination that Morning Oat Crunch is a true superfood, but when TJ’s stopped selling it, I scoured the competition – Whole Foods, Rainbow, Mollie Stone, Faletti’s, Raley’s, Woodlands Market. These stores only sell this in smaller boxes, and it’s expensive, and despite all that they’re often sold out. So now I feel like I’ve struck it rich when I find Morning Oat Crunch on a shelf AND it’s on sale. I can’t think of any other commercial product I buy so devotedly…it’s like some genius marketing team at Barbara’s had me in its sights when it launched it’s hard-to-find-this-cereal campaign.

  14. DonM –

    I love Barbara’s Oat Crunch, and have been eating it for years. Trader Joe’s PLEASE bring it back!!!

  15. Joy –

    My familys favorite cereal. We’re quite disappointed TJ’s discontinued it. My local store claimed it was a poor seller which I do not believe at all!! Please bring it back!!!! Very hard to find it anywhere else. 🙁

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